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Estatística
Título: THE IMPACT OF PROFESSIONAL MANAGEMENT ON THE VALUATION OF FOOTBALL CLUBS: THE CASE OF PALMEIRAS
Autor(es): PEDRO SARDENBERG VENTURA
Colaborador(es): ANDRE CABUS KLOTZLE - Orientador
Catalogação: 09/JUN/2025 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70849@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70849@2
DOI: https://doi.org/10.17771/PUCRio.acad.70849
Resumo:
This study examines how financial management impacts the market valuation of football clubs, focusing specifically on Palmeiras. The research highlights the importance of professional management and revenue diversification for sustainable growth. It discusses the Allianz Parque as a strategic asset, whose modernization and diverse uses have contributed to Palmeiras increased valuation. Using the Multivariable Markham Model, the study compares Palmeiras financial performance with other clubs, demonstrating the benefits of a sustainable financial approach and the positive changes from 2014 to 2023, with insights for the future of Brazilian football.
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