Título: | EXPLORING THE SUCCESS OF LIVE STREAMING CHANNELS OF ONLINE GAMES ON TWITCH: PERSPECTIVES OF BRAZILIAN USERS | ||||||||||||
Autor(es): |
WELLINGTON LUIZ CRUZ DE AZEVEDO JR |
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Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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Catalogação: | 06/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70806@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70806@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.70806 | ||||||||||||
Resumo: | |||||||||||||
This study investigates the factors contributing to the success of live
streaming channels of online games on the Twitch platform, from the
perspective of Brazilian users. The research focuses on understanding the
preferences, behaviors, and motivations of users, aiming to identify patterns
and trends that may impact the strategies of companies interested in
promoting their products and services in this environment. The study
addresses the context of Twitch, presents the research problem, the
methodology used, and the results obtained, culminating in the search for
valuable insights for the national market of electronic gaming streaming.
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