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Estatística
Título: EXPLORING THE SUCCESS OF LIVE STREAMING CHANNELS OF ONLINE GAMES ON TWITCH: PERSPECTIVES OF BRAZILIAN USERS
Autor(es): WELLINGTON LUIZ CRUZ DE AZEVEDO JR
Colaborador(es): JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador
Catalogação: 06/JUN/2025 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70806@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70806@2
DOI: https://doi.org/10.17771/PUCRio.acad.70806
Resumo:
This study investigates the factors contributing to the success of live streaming channels of online games on the Twitch platform, from the perspective of Brazilian users. The research focuses on understanding the preferences, behaviors, and motivations of users, aiming to identify patterns and trends that may impact the strategies of companies interested in promoting their products and services in this environment. The study addresses the context of Twitch, presents the research problem, the methodology used, and the results obtained, culminating in the search for valuable insights for the national market of electronic gaming streaming.
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