Título: | AUTHORIAL EVENTS: CHALLENGES AND OPPORTUNITIES IN THE BRAZILIAN MUSIC INDUSTRY | ||||||||||||
Autor(es): |
JOANA AMEIJEIRA DE MATOS |
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Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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Catalogação: | 06/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70788@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70788@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.70788 | ||||||||||||
Resumo: | |||||||||||||
This study analyzes the use of proprietary events as an alternative strategy for
revenue generation and engagement in the Brazilian music industry. Through a
qualitative approach, including interviews with industry professionals, the research
explores how established artists have been implementing and managing their own
events to diversify income sources and foster more authentic connections with their
audience. Findings indicate that the creative autonomy provided by these events
allows musicians to express their artistic identity in a more genuine manner, thereby
strengthening relationships with fans. Additionally, proprietary events create
monetization opportunities through brand partnerships and exclusive merchandise
sales, enhancing the financial viability of these initiatives. However, logistical and
financial management challenges are also highlighted, requiring artists to develop
administrative skills and assemble teams that align with their vision. The study
concludes that proprietary events represent a transformation of the traditional
concert model, promoting greater artistic freedom and deeper audience
engagement, though they demand an adaptation to the role of manager and
entrepreneur. Future research should explore the economic impact of these
initiatives in the music market and compare practices with other countries.
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