Título: | THE DYNAMICS OF PRIME PRODUCTS ON AMAZON.COM: WHAT IS THE IMPACT OF THE PRIME SEAL ON CONSUMER SEARCHES? | ||||||||||||
Autor(es): |
MARIA MANOELLA PESTANA DE A GODINHO |
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Colaborador(es): |
LEONARDO BANDEIRA REZENDE - Orientador |
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Catalogação: | 10/ABR/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=69934@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=69934@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.69934 | ||||||||||||
Resumo: | |||||||||||||
Amazon is one of the biggest international e-commerce players, recently
expanding into Brazil. Among its main sales strategies is the Prime seal, which
differentiates certain items from others due to their supply by Amazon itself,
through the FBA service. This study analyzes whether Prime products benefit from
the platform, as they are offered at the top of search results, regardless of their other
characteristics besides the seal. In addition, possible justifications for this
favoritism of the algorithm are discussed, such as the idea that Prime products offer
better quality for the consumer (free shipping, fast delivery, better reviews), and,
therefore, are preferred by users. On the other hand, it is possible that it is just a
company practice to privilege sellers who have contracted FBA, pressuring
everyone to opt for the service and pay more to the company. The results also
contribute to the discussion regarding accusations of improper conduct by the
company.
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