TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING SERVIÇES NOLEM: A STUDY CASE | ||||||||||||
| Autor(es): |
THIAGO DIZ |
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| Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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| Catalogação: | 30/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6974@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6974@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6974 | ||||||||||||
| Resumo: | |||||||||||||
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This work consists of a study case on the corporation
Nolem, melon importer and exporter,
which started to show signs of problems as to its services
offered, resulting in market share
loss. It was proposed that a research be made based on
marketing services, with the
objective to identify possible flaws and inefficiencies in
the service communication
between the representative and the client. Based on the
research data, we proposed a
program to correct, therefore elevate, the quality level
of the services offered, aiming to
recuperate the satisfaction of the companies´ clients and
possibly gaining new ones.
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