TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STUDY OF THE SPONSORSHIP MARKETING IN BEACH VOLLEYBALL: CASE STUDY OF THE BEACH VOLLEYBALL PLAYERS CAMILA BERTOZZI AND ISABELA LÓPEZ | ||||||||||||
| Autor(es): |
TAMARA BERTOZZI FONSECA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 30/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6973@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6973@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6973 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study was to create a personal
marketing plan for the beach
volleyball athletes, Camila Bertozzi and Isabela López,
with the objective of helping them find
a sponsorship, since they were finding countless
difficulties to obtain financial support. Along
with the marketing plan, changes in their daily routine
that would help them to get a
sponsorship were proposed.
The study also discussed the importance of the sponsorship
marketing, the advantages
of promoting a brand or product using athletes, in
particular beach volleyball players, and the
importance to the athletes to find companies that would
help them to obtain a sponsorship.
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