The present assignment is a Marketing Plan for Wisdom English Course, which is a franchise in Méier, Rio de Janeiro. Although it has been open a little over two years, that branch has not yet achieved its break even point. Wisdom is an English Course that aims a very specific market, which is composed basically by young people who are in need of learning how to speak English within a very short period of time, in order to increase their opportunities in their careers. Wisdom offers a broad selection of services which add much value to its prices, therefore making them very competitive in its market. The English as a foreign language market presents good perspectives of growth, for it has been continuously expanded in the last years due to the United States commercial and political hegemony, thus making English the official business language.