TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PERFORMANCE STRATEGY FOR THE RESTAURANT SALADA.COM EQUILIBRATE THE FLOTATIONS OF THE DEMAND | ||||||||||||
| Autor(es): |
SUELEM ASSIA RODRIGUEZ BEDRAN |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 29/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6966@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6966@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6966 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study was to develop a strategy to
the restaurant Salada.com where he got to
maintain a demand level balanced during the whole day,
avoiding picks of customers concentration
and minimizing idle capacity periods.
The theories of Porter and Mintzberg helped in the
analysis of the atmosphere that the store is
inserted. Besides, the segmentation of Kotler and the
concepts that characterize the services also
gave the necessary theoretical support so that they were
identified relevant characteristics.
To lift practical subjects of the restaurant they were
made qualitative interviews with the owners,
with the manager and with some customers, besides the
researcher's daily observation. Since then, a
strategy of performance was created, where together with a
financial analysis of the today and of
the foreseen for the future, the viability was verified of
the proposed in this research.
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