This paper is based on the work of four well known writers in the field of national cultures, aiming to develop an strategical marketing plan for the Cuban consumer market once Fidel Castro´s era comes to an end. The parameters presented by these authors to classify cultures of different nations were used in the elaboration of marketing techniques adjusted to the mentionated country. The Cuban market can be seen as a good oportunity for companies wishing to penetrate the international market, but that still don´t have enough forces to compete with the big players, which have been focusing their foreign expansion strategies on huge emerging markets such as India and China.