TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | LAUNCH OF NEW SUBSCRIPTION PLANS FOR INTERNET ACCESS | ||||||||||||
| Autor(es): |
RENATA RIBEIRO GENARI |
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| Colaborador(es): |
LUIZ CARLOS GESUALDI JUNIOR - Orientador |
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| Catalogação: | 23/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6905@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6905@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6905 | ||||||||||||
| Resumo: | |||||||||||||
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The current study regards the differences between theory
and practice to develop a
Marketing Research Project. A Marketing Research Project
from Globo.com, an Internet
Service Provider, was chosen to illustrate the practical
case. The purpose of this study is to
suggest Globo.com some improvements on its Internet access
subscription plans, to
increase its competitiveness in the market. First this
study describes in theory the steps of a
generic Marketing Research Project. Secondly the study
compares the theory with practice,
presenting the Globo.com study case. The conclusion is
that technological advances
estimulated competitors to create new products forcing
Globo.com to follow such trend to
develop more products to reach the same intensity.
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