TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF ATTITUDE AND MOTIVATION OF LOYAL AND TRADITIONAL TAYLOR SWIFT FANS | ||||||||||||
| Autor(es): |
ANDREZA DE SOUSA OLIVEIRA PAIVA |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 03/JAN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=68980@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=68980@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.68980 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study was to analyze and compare the attitude and motivation
of two groups of consumers of the artist Taylor Swift: loyal fans, known as Swifties,
and traditional fans. Swifties are those who follow the artist s career in detail,
actively participate in fan communities and have a strong emotional connection
with her music and public image. Traditional fans, on the other hand, are
consumers who enjoy Taylor s music, but have a lower level of involvement, not
following her releases or events with the same intensity. The interviews made it
possible to identify the similarities and differences between the motivation and
attitude of these two consumer profiles towards the products and symbols
associated with the artist. In addition, the study revealed the influence of the Taylor
Swift brand on consumer behavior, highlighting how her image impacts different
groups of fans emotionally and commercially.
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