This study explored how public education can enhance the experience of attending the Special Group parades at Sapucaí. The primary objective was to examine how communication strategies can facilitate public learning, making the experience more meaningful and engaging. The research involved 10 interviews with individuals who have either participated in or expressed interest in attending Carnival at Sapucaí. The findings revealed significant gaps in current communication practices, highlighting the need for more effective strategies to establish relevant connections with the audience. The study also identified opportunities to improve public engagement, fostering deeper interaction and understanding of the event. Enhanced communication strategies have the potential to benefit Carnival organizers, samba schools, and partner companies by attracting new audiences and revitalizing interest in the spectacle. Additionally, the study emphasizes the importance of strengthening this relationship to amplify public knowledge and appreciation of Carnival, celebrated as one of Brazils most iconic cultural and intangible heritage assets. This approach aims to ensure that its richness is fully recognized and cherished by a diverse audience.