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Título: LOWEST PRICE AND BEST QUALITY: A POSSIBLE STRATEGY
Autor(es): PEDRO KERTZMAN CUNHA
Colaborador(es): SAMUEL CRUZ DOS SANTOS - Orientador
Catalogação: 22/AGO/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6897@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6897@2
DOI: https://doi.org/10.17771/PUCRio.acad.6897
Resumo:
This study it has for objective to approach the principles of strategical administration. For in such a way, the case of the company Groove Studio Recreio Ltda. will present its strategy in relation to the market in which acts. In this in case, it will be proven that the strategy of the company, in its type of activity, was right, although to oppose the rules of some classic writers of the area.
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