TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | OVERCOMING OBSTACLES OF A COMMERCIAL APPROACH BY E-MAIL | ||||||||||||
| Autor(es): |
CHRISTIAN ARNOLDO SAAVEDRA HURTADO |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 19/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6892@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6892@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6892 | ||||||||||||
| Resumo: | |||||||||||||
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Recently, e-mail is being used as a marketing and selling
tool, mainly due to its
advantages, such as cost and operation simplicity. However,
some factors as lack of time
and bad use of this tool are producing several problems to
those that want to apply it in a
professional and ethic way.
This study aims to find and analyze the main obstacles
found by the companies in the
commercial approach by e-mail, proposing, in its
conclusion, recommendations and
procedures to overcome them. For this purpose, the revision
of the available literature was
used as a base.
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