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Título: STRATEGIC PLANNING IN THE MEDICAL SOCIETIES CASE SOMORJ
Autor(es): MONICA CRISTINA ZUMBRUNN
Colaborador(es): HELIO ARTHUR REIS IRIGARAY - Orientador
Catalogação: 19/AGO/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6882@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6882@2
DOI: https://doi.org/10.17771/PUCRio.acad.6882
Resumo:
The objective of this study is to generate a strategical planning and a plan of action for an organization without end-lucrative. The methodology used in provides a detailed analysis to them organization structure and the environment where the society is inserted. On the basis of the models and concepts of the strategical administration, as Matrix SWOT, the Chain of Values and the Balanced Scorecard, it was possible to create a proposal of great importance for the development of the society. The presented actions of improvement in this report make possible a practical and objective application so that the organization can reach its strategical objectives.
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