This work is a study case about the record label Biscoito Fino who has been in the business for four years. Its goal is to make brazilian music with high quality and spread it all over Brazil and the rest of the world. Although its material has a high quality, the market is living a huge crisis and the company doesnt have a mediun nor a long term plan. Along the years, it was adapting itself through the changes and never hit the break even point. The object with this work is to trace some goals to the company so that it can straighten the relatinship between the consumers and its artists increasing the sales.