In recent years, the concepts of social responsibility and social marketing have been discussed in many companies and organizations, reflecting a reality where social activity can and must be developed by different parties other than the government. Facing this cenario, the author of this project volunteered to develop a social marketing plan to the project Preparing the Future of the NGO Sonhar Acordado. The project, which lacks structure, has the main objective to assist poor teenagers, preparing them for their professional life, as well as teaching them human and moral values. Based on the concepts of the development of a social marketing plan, and, at the same time, adapting these concepts to the particular aspects of social marketing, the author presents the referred plan in the present project.