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Título: FINANCIAL FUNDING FOR SMALL BANK
Autor(es): RODRIGO MOREIRA DA COSTA
Colaborador(es): JOSE CORREIA DE OLIVEIRA - Orientador
Catalogação: 15/AGO/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6851@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6851@2
DOI: https://doi.org/10.17771/PUCRio.acad.6851
Resumo:
The purpose of this work is to analyze the major aspects that influence private customer s choice of an investment banking institution, as well as the sort of products and services which are considered valuable. The work is based on both, a research aimed at identifying what is seen as valuable by customers and also an analysis of Banco Prosper highlighting its strengths and weakness from customers point of view. The purpose is that of implementing the necessary moves towards reinforcing the first and neutralizing the latter.
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