Título: | FINANCIAL FUNDING FOR SMALL BANK | ||||||||||||
Autor(es): |
RODRIGO MOREIRA DA COSTA |
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Colaborador(es): |
JOSE CORREIA DE OLIVEIRA - Orientador |
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Catalogação: | 15/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6851@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6851@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.6851 | ||||||||||||
Resumo: | |||||||||||||
The purpose of this work is to analyze the major aspects
that influence private customer s
choice of an investment banking institution, as well as the
sort of products and services
which are considered valuable. The work is based on both, a
research aimed at identifying
what is seen as valuable by customers and also an analysis
of Banco Prosper highlighting
its strengths and weakness from customers point of view.
The purpose is that of
implementing the necessary moves towards reinforcing the
first and neutralizing the latter.
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