TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PROGRAMS OF REWARDS FOR COMPANIES OF TELECOMMUNICATIONS OF THE CELLULAR MOVABLE SERVICE | ||||||||||||
| Autor(es): |
RODRIGO GUIMARAES P DE SEQUEIROS |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 15/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6848@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6848@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6848 | ||||||||||||
| Resumo: | |||||||||||||
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Due to the growth from the competitiveness in the market of
telecommunications in Brazil, the companies of the sector
are seeking differentials to
obtain competitive advantage. Many of them they are putting
his efforts in actions of
relationship.
The objective of this work will be defined of research from
field the ideal
program of rewards to the consumers.
It promote fidelization is an important strategy of
business, have some
evaluations, planning and tactics of marketing well
performed that will be shown to the
long one of this work.
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