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Título: THE ANALYSIS OF VIABILITY ON IMPLEMENTATION OF A FRANCHISE CAFETERIA ARMAZÉM DO CAFÉ IN THE CITY OF NITEROI
Autor(es): JULIANA VOLLU BRISSAC
Colaborador(es): RODOLFO ALVES HORTA - Orientador
Catalogação: 12/AGO/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6818@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6818@2
DOI: https://doi.org/10.17771/PUCRio.acad.6818
Resumo:
The study it presents to the reader the main aspects on a model of a net of franchise cafeteria, which is called Armazém do café. The study also it analyzes the viability of implementation of this enterprise in the quarter of Icaraí in the city of Niterói. The objects of research of this work are the competition, the products of the cafeteria as well as the products of the competitors Through the conclusions gotten in this analysis one uncovered that the best strategy for the new cafeteria is the focalização in the composed segment of medium/high social-class consumers, that appreciate to take a coffee of high quality in pleasant place. The used method of research was the research of the explicative type, bibliographical and study of case, beyond consultations at Web Sites.
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