Título: | THE ANALYSIS OF VIABILITY ON IMPLEMENTATION OF A FRANCHISE CAFETERIA ARMAZÉM DO CAFÉ IN THE CITY OF NITEROI | ||||||||||||
Autor(es): |
JULIANA VOLLU BRISSAC |
||||||||||||
Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
||||||||||||
Catalogação: | 12/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6818@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6818@2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.6818 | ||||||||||||
Resumo: | |||||||||||||
The study it presents to the reader the main aspects on a
model of a net of
franchise cafeteria, which is called Armazém do café. The
study also it analyzes the
viability of implementation of this enterprise in the
quarter of Icaraí in the city of Niterói.
The objects of research of this work are the competition,
the products of the cafeteria as
well as the products of the competitors
Through the conclusions gotten in this analysis one
uncovered that the best
strategy for the new cafeteria is the focalização in the
composed segment of
medium/high social-class consumers, that appreciate to
take a coffee of high quality in
pleasant place.
The used method of research was the research of the
explicative type,
bibliographical and study of case, beyond consultations at
Web Sites.
|
|||||||||||||
|