Gabeh s company is in a critical situation in its market, because their best product, oriental rugs, are going to be out of fashion, but the company discovered a new kind of rug, Sisal s Carpet, and it has been revolutionizing the Brazilian market. This kind of rug has been rising into the market and is used by the best interior designers, who are considered the soul of this kind of business. The Sisal s Carpet is included in the world of fashion, of clean decoration, due to easier clean, price and decoration. When the author lived in San Diego and Los Angeles, he saw that Sisal was a good opportunity for Gabeh to amplify their activities to become an international company and getting a new market with this new product. Exportation is an activity that has been rising in the Brazilian market; the government has been helping their enterprises, trying to increase foreign capital to better the economy.