Título: | MACHINE LEARNING FOR CHURN PREDICTION | ||||||||||||
Autor(es): |
BRUNO ABTIBOL RAMOS |
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Colaborador(es): |
AUGUSTO CESAR ESPINDOLA BAFFA - Orientador |
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Catalogação: | 06/SET/2024 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=67882@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=67882@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.67882 | ||||||||||||
Resumo: | |||||||||||||
Machine Learning models have become increasingly present in the business world. In an increasingly competitive market, churn prediction — that is,
the moment when a user stops using a product or service — has become crucial
for companies seeking to increase customer retention. This project aims to create a robust Machine Learning model to predict churn at an enterprise level.
Utilizing cloud computing, advanced Data Engineering systems, good Machine
Learning practices, and effective business leverage strategies, the project hopes
to provide an efficient and scalable tool to predict churn in a digital bank. This
model can serve as a basis for building many other models and also contribute
to the implementation of Machine Learning models in companies.
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