TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | LUBRICANT CONSUMER`S LACK OF INFORMATION | ||||||||||||
| Autor(es): |
BARBARA COHEN |
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| Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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| Catalogação: | 08/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6767@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6767@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6767 | ||||||||||||
| Resumo: | |||||||||||||
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Lubricants are very necessary for the good functioning of
cars. But how far does non
proffessional drivers know about lubricants?
Marketing strategies can be adopted by companies in order
to reach consumers that don`t
know much about this products. But in order to this
efficiently, companies must know their
own consumers. A research concerning the consumers must
take place to find ou what their
preferences are, what they know about the companies and
what they know specifically
about lubricants.
Knowing these information above mentioned, it is possible
to have strategies that can reach
the clients an raise sales
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