TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE TRAJECTORY OF A LEADING BRAZILIAN COMPANY IN THE PET SECTOR: A STUDY ON ZEE.DOG | ||||||||||||
| Autor(es): |
JULIA TRIGUEIRO BRAUTIGAM |
||||||||||||
| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
||||||||||||
| Catalogação: | 17/JUL/2024 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=67361@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=67361@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.67361 | ||||||||||||
| Resumo: | |||||||||||||
|
Zee.Dog, one of the leading companies in the Brazilian pet sector, was founded in
2012 by Felipe and Thadeu Diz. Recognized for its innovation and distinctive design, the
company quickly stood out in the national market. This study aims to analyze the
internationalization process of Zee.Dog, highlighting the strategies adopted, the challenges
faced, and the results obtained. By using a literature review to support the analysis, the work
compared collected data with theories and models of internationalization, such as the Uppsala
Model and the Theory of International Entrepreneurship. Interviews with the founder and
executives provided valuable insights into the company s motivations and strategic decisions.
The main results of the study indicate that Zee.Dog followed an incremental approach, starting
with exports and participation in trade shows, adjusting its strategies as it gained experience
and recognition in the international market.
|
|||||||||||||
|
|||||||||||||