The relationship between Serbia and Kosovo has historically been marked by tensions involving the search for recognition of Kosovo s independence since 2008. However, since Serbia began its path to becoming a member of the European Union, one of the conditionalities consists in the normalization of relations with Kosovo, raising questions about the place that the country occupies in the Serbian imagination and identity. Based on a narrative analysis of official discourse and public opinion, this study seeks to understand how Serbian identity is (re)constructed in the process of accession to the European Union, and in particular during the government of Aleksandar Vučić (2017-2023), in light of the conditionality of normalization of relations with Kosovo.