This work examines how social networks influence the consumer experience in E-commerce, using theoretical framework and data. It presents an analysis of the results from a field survey conducted through a digital form, primarily utilizing a Likert scale. The study provides insights into the use of social networks as means of collecting data and information during the online purchasing decision-making process. It also analyzes differences in responses among groups with different age ranges, particularly focusing on young individuals aged under 18 to 23, compared to other age groups, identifying whether there is any element that is more important for one age group than the other.