TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF THE FLAMENGO FAN MEMBERSHIP PROGRAM | ||||||||||||
| Autor(es): |
GABRIELLE MARTINS AQUINO |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 18/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65534@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65534@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65534 | ||||||||||||
| Resumo: | |||||||||||||
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At the beginning of the 21st century, the financial situation of football clubs
was full of debt. For clubs to develop, seeking to attract new consumers, they
begin to professionalize and present more structured financial and marketing
management. An example of this is the fan partner program. At Flamengo, the
fan membership program was launched in 2003 when there was a forecast of
around 1.6 million members, which did not happen. Today, with 45 million fans,
there are only 130,000 active fan members. Millions of fans can still be attracted
and this work aims to analyze the Supporter Membership Program of the biggest
club in Brazil, from the perspective of Relationship Marketing, based on the
perception of the fans themselves.
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