This work examines the elements of visual sponsored advertisements that capture the attention of the target audience, using three Vans brand advertisements as a basis for analyzing their components. It presents a detailed analysis of the field research results conducted through a digital survey, including sample demographic data, form response analysis, and their cross-tabulation, incorporating the Likert scale. The study provides insights into the perception of which elements may have a more significant positive impact on viewers, also analyzing differences in responses between men and women, identifying whether there is any element that is more important for one gender over the other.