This study investigates the application of branding strategies by renowned artists in the music industry. We analyzed revenue sources, the context of the artistic market in the digital era, and specific cases, including Gusttavo Lima, Preta Gil, and Anitta. After conducting secondary data research, industry professionals were interviewed. The results highlight opportunities such as converting products and services through fan bases, corporate partnerships, promoting campaigns during shows, improving relationships with the audience, and integrated career management. To overcome challenges in streaming and enhance an artistic career, the artist must establish and maintain a strong positioning aligned with their presence on social media, connecting products/services to their fan base.