The present study seeks to understand the impact of online and offline promotional approaches on the purchasing decision process of consumers of professional courses. Decisions involve both the attitudinal components of consumers in relation to the courses and the decision-making process of purchasing them. Specifically, the objective is to accurately identify the essential data demanded by consumers in the purchasing decision-making process, in order to evaluate the pros and cons of online and in-person approaches. A descriptive statistical analysis of the results was carried out in order to identify the main/most relevant data required in the purchasing decision process. Soon after, by comparing levels of agreement and frequencies, the results were analyzed to reach a conclusion.