TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | GENERATION Z AND CONSUMPTION ON TIKTOK | ||||||||||||
| Autor(es): |
FELIPE PUGLIESI FREIRE |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 14/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65441@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65441@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65441 | ||||||||||||
| Resumo: | |||||||||||||
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This work sought to analyze the purchasing processes of Generation Z
TikTok users who felt influenced to buy a product seen on the platform. In order
to do this, a study was carried out of the main issues related to this topic and a
survey exploring this buying process associated with the main features of TikTok.
With the help of the AIDA model, it was possible to study the different stages of
this process. In the course of the study, it was analyzed that authentic content, in
short-form format and that quickly captures the attention of users were the main
influencers. In addition, this generation is concerned with quality, trust and price.
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