TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF SOCIAL NETWORKS ON CONSUMERS EATING BEHAVIOR: THE ANALYSIS OF THE ROLE OF DIGITAL INFLUENCERS AND VIRTUAL COMMUNITIES | ||||||||||||
| Autor(es): |
BRUNA ABREU E LIMA GUEDES PEREIRA |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 14/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65440@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65440@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65440 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study was to understand the influence of social media on
consumer s eating behavior, focusing on the role of digital influencers and virtual
communities. Considering the current context, where social media has become
popular platforms for communication and interaction, we sought to understand how
these platforms impact users food choices, perceptions and attitudes. The study
addressed the influence of digital influencers in the shaping food preferences, as
well as the sharing of information and experiences in virtual communities related
to food.
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