Título: | THE INFLUENCE OF SOCIAL NETWORKS ON CONSUMERS EATING BEHAVIOR: THE ANALYSIS OF THE ROLE OF DIGITAL INFLUENCERS AND VIRTUAL COMMUNITIES | ||
Autor(es): |
BRUNA ABREU E LIMA GUEDES PEREIRA |
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Orientador (es) : |
SYLVIA THEREZINHA DE ALMEIDA MORAES |
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Instituição: | PUC-RIO - PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO | ||
Curso: | BUSINESS ADMINISTRATION | ||
Título: | BUSINESS ADMINISTRATION | ||
Área: | BUSINESS ADMINISTRATION | ||
Vocabulário: | CONSUMER DIGITAL INFLUENCERS EATING HABITS FOOD BEHAVIOR FOOD PERCEPTIONS FOOD PREFERENCE FOOD PREFERENCES HEALTHY EATING INFLUENCER MARKETING SOCIAL MEDIA SOCIAL MEDIA VIRTUAL COMMUNITIES |
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Oferta Ano: | 2023-2 | ||