TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INSERTION OF CRIB RENTAL IN A CONSOLIDATED MARKET | ||||||||||||
| Autor(es): |
BERNARDO LANDGRAF MENAGED |
||||||||||||
| Colaborador(es): |
MARCELO GHIARONI DE A E SILVA - Orientador |
||||||||||||
| Catalogação: | 14/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65435@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65435@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.65435 | ||||||||||||
| Resumo: | |||||||||||||
|
The main objective of this study was to analyze the feasibility of adding a crib rental
service to the Tinoc store in order to increase the company s value proposition. To achieve
this goal, the study set out to analyze the profile of the new customer and identify the
possible motivations of consumers when choosing to rent cribs. The literature review
addressed issues related to servitization and sustainability. Based on a survey of
residents of Rio de Janeiro and surrounding cities, aged between 20 and 65, it was found
that the insertion of crib rental could represent an opportunity for Tinoc to increase its
value proposition. It should be noted that the issue of sustainability is a factor considered
in consumer decisions.
|
|||||||||||||
|
|||||||||||||
