With the growth of internet and social media, the world is becoming a more dynamic place with greater access to information. Within social media, a specific niche has been growing a lot: of digital influencers. These influencers share aspects of their daily lives and information they consider relevant to their followers. Within this group of influencers, there are those who focus on investment-related topics, sharing their opinions on the market and news. This research aimed to understand whether these influencers hold any power of persuasion over their followers and if the dissemination of news and opinions affect or not the Brazilian financial market. To prove this hypothesis a statistical analysis was carried out using the Pearson s correlation, aiming to identify whether there would be any relationship between posting investment recommendation videos and a potential herding effect. In this study, 10 real estate investment funds were analyzed, all chosen based on videos published by influencers, in a period of five months before the video s publication and two months after. After the analysis, it was concluded that these influencers do not have the power to manipulate the market, considering that the correlation analyzed was weak. Therefore, it is concluded that they do not have enough strength to change the Brazilian market.