The present work addresses the topic of Influencer Marketing through the strategy of hiring digital influencers for the dissemination of fashion brands. Throughout the study, definitions of Influencer Marketing, Digital Influencers, Branding and some objectives involving the strategy addressed are explored. Based on a qualitative investigation, through a focus group, data were presented according to the experiences of the informants used, with discourse analysis. Then, conclusions were obtained about what the informants presented, using the theoretical framework as a basis. Finally, new approaches were suggested that can be made on the subject in the future.