TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BOOSTING SUSTAINABLE ARTISANAL FISHING THROUGH MARKETING STRATEGIES | ||||||||||||
| Autor(es): |
BRUNO ENRICO LIGHT SLERCA |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 27/JUL/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63378@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63378@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.63378 | ||||||||||||
| Resumo: | |||||||||||||
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This study focused on the vitality of sustainable artisanal fishing in the state
of Rio de Janeiro, exploring how enhanced marketing strategies can help to
increase the reach and sales of these small fishermen. Given the growing
importance of sustainability to modern consumers, sustainable fishing is presented
as a key competitive advantage in this marketing plan. This paper proposes
specific strategies to maximize this advantage, increase the visibility of artisanal
fishermen, expand the reach of their products, and consequently, boost their sales.
Through qualitative and quantitative data analysis, in addition to case studies, this
document offers an effective marketing plan, centered on the appreciation of
sustainable fishing as the main attraction for consumers.
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