TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ELETRONIC MUSIC EVENTS: A STUDY ON CUSTOMER EXPERIENCE | ||||||||||||
| Autor(es): |
THAISE SEIFERT TRAMONTINI |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 27/JUL/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63376@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63376@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.63376 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze the consumer experience of electronic music
events. Specifically, the objectives are to examine the factors that already
add value and identify others that could further enhance their experience
during such events. To accomplish this, an online questionnaire survey was
conducted, starting from Rio de Janeiro - RJ, targeting attendees of this type
of event who were 18 years old and above. This survey was designed with
referenced theoretical foundations to assist in the analysis of the consumer
experience, contributing to answering the central question of the study: What
factors can add more value to the consumer experience of electronic music
events?
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