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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: ELETRONIC MUSIC EVENTS: A STUDY ON CUSTOMER EXPERIENCE
Autor(es): THAISE SEIFERT TRAMONTINI
Colaborador(es): DANIEL KAMLOT - Orientador
Catalogação: 27/JUL/2023 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63376@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63376@2
DOI: https://doi.org/10.17771/PUCRio.acad.63376
Resumo:
This study aims to analyze the consumer experience of electronic music events. Specifically, the objectives are to examine the factors that already add value and identify others that could further enhance their experience during such events. To accomplish this, an online questionnaire survey was conducted, starting from Rio de Janeiro - RJ, targeting attendees of this type of event who were 18 years old and above. This survey was designed with referenced theoretical foundations to assist in the analysis of the consumer experience, contributing to answering the central question of the study: What factors can add more value to the consumer experience of electronic music events?
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