The following study aims to investigate the Impact of Sensory Marketing on Female Consumer Behavior towards Luxury Brands. Sensory Marketing is a strategic approach that aims to engage consumers senses to create a memorable and emotionally engaging experience. In the context of luxury brands, Sensory Marketing plays a key role in creating a distinct brand identity and building lasting relationships with consumers. Neuromaking brings together the study of consumer behavior with neuroscience. Women are an important segment in this market, since they are often responsible for purchase decisions related to luxury products. To understand this issue, qualitative research was conducted with ten women consumers of luxury brands between 28 and 35 years old. Then, in the analysis three categories were detected: Neuroprice, Heritage and Sensations. Thus, it was possible to realize that when considering the five senses, sight and touch are the main ones in the purchase decision. Sight is the starting point, but it is touch that arouses the feeling of desire for the product through its quality.