TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ONLINE AND OFFLINE EXPERIENCE MARKETING STRATEGY AT WALT DISNEY WORLD | ||||||||||||
| Autor(es): |
MARIANA SAITER SANTOS |
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| Colaborador(es): |
RAFAEL CUBA MANCEBO - Orientador |
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| Catalogação: | 25/JUL/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63348@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63348@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.63348 | ||||||||||||
| Resumo: | |||||||||||||
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The purpose of this study is to analyze the experience strategies both
online and offline in the Magic Kingdom park, located in Walt Disney World.
Topics covered span areas such as experience marketing, service marketing,
and online and offline marketing. To conduct the research, interviews were used
as a data collection method. The results show that the company manages to
delight its customers through experiences, dedicating special attention to details,
such as emotional and memorable interactions, created both in physical and
virtual environments, thus establishing a strong connection between the customer
and the brand.
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