TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | IMPLEMENTATION OF OWN-BRANDS BY D1000 RETAIL FARMA: CASE STUDY OF THE D1000 RETAIL FARMA | ||||||||||||
| Autor(es): |
MARIANA CARNEIRO DA CUNHA BIRMARCKER |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 25/JUL/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63346@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=63346@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.63346 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study is to understand the motivation behind the creation of
d1000 Retail Farma s own-brands and to analyze whether the results obtained met
the expectations of the company s management. After the literature review,
qualitative data was collected through interviews with the Group s employees in
order to understand their expectations about the development of these brands and
their perceptions about the impacts generated. The results of this study indicate
that some of the motives to creating these brands were the increase in margins
and customer loyalty. The management was satisfied considering that these
results were achieved and, consequently, generated competitive advantages for
the company.
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