The biggest difficulty for a new brand in the market is to become known among its target audience, and the time it takes to win new customers whithout an efficient marketing campaign is another common problem. Also, those stating a business do not have a lot of resources to run a big marketing campaign right from the start. However, a lot has changed on the global stage whith the advancement of technology and digital marketing, this new marketing concept manages to cover a much larger audience than the conventional marketing audience, this research aims to analyze how paid marketing actions (Traffic paid [from Instagram]) can contribute to a business in the field of knitted fashion dresses.