The present case study aimed to identify the opinion of Gallagher Brazil s clients and potential clients about the implementation of the brand s communication strategies and the resulting company image. It started with a literature review that was carried out to address the problem studied. To deepen the analysis and make it more complete, the data were collected through the company s documents related to the theme, an then an in-depth interview was conducted with a company s executive and a questionnaire was applied to the company s clients and potential clients, to evaluate their vision about Gallagher Brazil. From this, the data collected in the questionnaire were compared with the theoretical reference and with the information obtained in the interview. The study showed the main forms of brand awareness, the respondents vision about the strategies implemented, and the image they have of Gallagher Brazil. This way, it was possible to observe the main challenges and opportunities for the brand, among which are the challenge of brand awareness and the opportunity to intensify some strategies, such as events, so that Gallagher can be even more successful in the goals it intends to achieve.