TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ATTITUDE AND PERCEPTION OF CONSUMERS ABOUT THE INCLUSION OF MINORITIES IN ADVERTISEMENTS: A STUDY OF CONSUMERS AND ADVERTISING THAT INCLUDES LGBT, PLUS SIZE AND BLACK PEOPLE | ||||||||||||
| Autor(es): |
CINTHYA ANDRADE DA SILVA |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 15/JUN/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62876@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62876@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62876 | ||||||||||||
| Resumo: | |||||||||||||
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The present study seeks the perception and attitude of consumers regarding commercials that include minorities, among them LGBT s, plus size and blacks. The research was carried out in Rio de Janeiro, with over ten years old, of both, representatives of minorities or not. The type of research used was qualitative and exploratory. The objective of the research is evaluated as attitudes and opinions of consumers about the presence of commercial minorities with the themes mentioned above.
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