TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | EFFECT OF A COPA DO BRASIL FINAL IN THE 365SCORES APP | ||||||||||||
| Autor(es): |
ANTONIO NUNES ARAGAO |
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| Colaborador(es): |
RAFAEL CUBA MANCEBO - Orientador |
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| Catalogação: | 25/MAI/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62662@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62662@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62662 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to present a research carried out with the audience results of
a sports application covering the elite championships of Brazilian football in the year
2022, and aimed to study the strategy of attracting new users of a platform of scores
and sports results. For this, we used a perspective of seven matches and the
audience of the 365Scores app during the games and accesses after the match. In
this sense, the research is characterized as a case study, whose data collection was
carried out through the application of a questionnaire sent to those responsible for
the company s marketing. After the quantitative analysis of the questionnaire
responses, the points considered relevant were selected and a comparative analysis
of several criteria among the seven games studied was elaborated. As a result, it
was found that a Brazilian soccer knockout championship final can bring an
exponential growth of new users and the possibility of loyalty to the digital platform.
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