TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE RELATIONSHIP BETWEEN YOUNG WOMEN OF THE 21ST CENTURY, THE ULTRA-FAST FASHION INDUSTRY AND THE CONSUMPTION OF THE BRAND SHEIN | ||||||||||||
| Autor(es): |
LUIZA DE SA GUIMARAES |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 14/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62208@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62208@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62208 | ||||||||||||
| Resumo: | |||||||||||||
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Fast fashion is a current fashion phenomenon known for the ephemeral trends, rapid
production, consumption and disposal of clothes. In this context, due to the globalized,
connected and ultra-fast world of the 21st century, it is necessary to carry out a study that is committed to analyzing how all these current phenomena impact on the consumption of
fashion by young women. Thus, the present study aims to analyze the consumption behavior of young women and their relationship with the consumption of the fast fashion industry. The study aims to identify the motivation of young women of generation Z (born between 1995 and 2002) to buy from fast fashion brands, especially the Shein brand, in view of the negative socio-environmental impacts that the company and the industry have. In the analysis, it was intended to identify the main attributes that motivate the choice of the Shein brand, analyze the impacts of social networks and the pandemic on fashion consumption, understand if consumers have knowledge and awareness about the negative impacts of the fast industry and how trends can influence the consumption of fashion. The data were collected and analyzed in the form of qualitative exploratory research, which allowed the development of analyzes of consumption patterns.
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