TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | IMPACTS OF THE SARS-COV-2 CRISIS ON BUSINESS STRATEGY: THE ACTIONS TAKEN BY ENTREPRENEURS IN THE FASHION INDUSTRY | ||||||||||||
| Autor(es): |
PEDRO DE BARROS TEMPORAL |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 13/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62192@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62192@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62192 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study is to understand the repercussions of the SARS-CoV-2 pandemic on the business strategy of small and medium-sized
enterprises in the fashion industry. The study was based on qualitative
interviews with three entrepreneurs with the purpose of understanding the
impacts of the pandemic from the perspective of the entrepreneurs, the
strategies adopted to overcome those impacts, and the continuity of the
strategic planning of the companies. The study results pointed to a range of
different impacts, which varied depending on the context of the business,
and to a strong influence of the digital market both in the strategies adopted
and in the prior strengthening of competitive advantages.
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