Título: | MONETIZATION E PLAYER RETENTION ON MOBILE IDLE GAMES | ||||||||||||
Autor(es): |
PEDRO SANTOS AZEVEDO |
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Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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Catalogação: | 13/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62190@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62190@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.62190 | ||||||||||||
Resumo: | |||||||||||||
The current scenario shows the rise of mobile games. With low entry barriers for both
developers and players combined with the advantage of having the game on-the-go make
cellphones a strong competitor as a game console. With time related game mechanics, the
IDLE genre has an advantage over others, fitting the needs of the player that can t be on their
phones over long periods of time. With those said this study has as its objective, analyze the
monetization and play retention on five successful mobile idle games in order to find if there
is a common practice among them and help future developers and contribute to a formal
literature over the topic. The study results concluded that monetization is at a more mature
state than player retention. Among the studied games, all of them presented in-app purchases
and 4 out of 5 presented ads, presenting a strategy of mixing those two practices. By the other
hand retention practices seem to be more dependent on the game itself, varying too much
among the games analyzed.
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