TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PROPOSED SET OF OPERATIONAL SOLUTIONS FOR A SMALL FASHION RETAIL COMPANY | ||||||||||||
| Autor(es): |
JULIA SILVA MAURO |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 13/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62183@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62183@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62183 | ||||||||||||
| Resumo: | |||||||||||||
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The worldwide movement of entrepreneurs who enter markets previously
dominated by monopolies and large organizations is very expressive, especially
in the area of clothing. In addition, e-commerce has grown considerably due to
the lockdown and the COVID-19 pandemic, being a new option for marketing
products. The objective of this article is to review the established business model
and present a strategic plan for the company Makai Bikini Comércio de Roupas
LTDA, diagnose the current situation of the company, propose improvements and
define strategies and an action plan for the company in two years achieve
medium-sized enterprise status.
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