TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CUSTOMER EXPERIENCE AND VISUAL IMPAIRMENT: NA ESSAY ON APPLE, ITS CUSTOMERS AND ACCESSIBILITY | ||||||||||||
| Autor(es): |
LARISSA LEANDRO DINIZ |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 11/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62164@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62164@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62164 | ||||||||||||
| Resumo: | |||||||||||||
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The study aims to investigate the experience of people who are visually
impaired in relation to the services offered by Apple, in addition to the
functionality of its products. For this, qualitative exploratory interviews were
carried out with 50 Apple consumers from Brazil who are visually impaired.
Through the answers obtained, it was possible to understand the journey of these
consumers, how they were influenced to have their first contact with a
technological device, how they got to know Apple, and what their experience and
relationship with the brand is like.
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